The clarity of a diamond is a key quality characteristic and describes how free the stone is from inclusions (internal features) and surface characteristics. These natural features form during the diamond's creation and make each stone unique. The fewer inclusions present, the rarer and usually more valuable the diamond is.

Inclusions are natural features inside or on the surface of a diamond. These include small crystals, dots, clouds, or fine lines (feathers). The evaluation is done internationally under 10x magnification. Many inclusions are not visible to the naked eye in everyday life, especially in well-cut diamonds.
Diamond clarity directly influences the price. At the same time, a diamond does not have to be flawless to appear high-quality. Especially with a good cut, inclusions are barely noticeable visually. Therefore, clarity should always be considered together with cut quality, color, and carat weight.
The cut shape determines the look of a diamond and influences how much it sparkles. Besides the shape, the cut quality is also crucial for brilliance. While the cut shape defines the appearance (e.g., round, oval, or square), the cut quality describes how precisely a diamond is proportioned, polished, and symmetrically crafted.
Different cut shapes affect not only the appearance but also how a diamond reflects light. Especially brilliant cuts (e.g., round brilliant or radiant cuts) create intense sparkle because many facets reflect the light back. Step cuts (e.g., emerald or asscher cuts) appear calmer and more elegant but often show internal features more clearly due to their large, open facets.
The appearance on the finger can also differ significantly: elongated shapes like oval, marquise, or pear shape often make the diamond look larger and visually elongate the hand. Angular shapes like princess, radiant, or asscher appear modern and clear. The cut quality is also decisive: a precise cut ensures more brilliance, better light performance, and an overall higher-quality effect.
When buying a diamond in Switzerland, it is worthwhile to compare different cut shapes, as shape, proportions, and desired style can vary greatly. We help you choose the right cut shape based on design, wearing comfort, and budget – whether classic, modern, or especially exclusive.
On request, we also advise on which combination of cut shape, clarity, and color is ideal for your goal. This way, you will find a diamond that not only convinces visually but also offers strong long-term value and a harmonious overall effect.
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At Oberturm Watches and Jewelry, our valued customers have various payment options available, including prepayment, cash payment, EC or credit card payment upon pickup, Paypal, and convenient purchase on account with installment options via ShopifyPay. As a limited liability company, we have been registered in the commercial register since 2013. We place great importance on environmental awareness and rely on the multiple reuse of packaging and filling materials as well as a wide selection of Green Gold certified gold items. The sale of used items is not only ecological but also sustainable for us, as it minimizes energy consumption for melting down and reprocessing.
Our right of return extends over 14 days, with specific exceptions such as wedding rings, sale items, specially ordered, and engraved items. Returns must be complete and undamaged in the original packaging. After inspection, we refund the amount within 14 days, depending on the chosen payment method, directly to the specified bank account. Returns are not possible in cases of expired return period, damaged items, missing original packaging, missing accessories, or consumables. This information is provided to give you transparent insight into our general terms and conditions and to ensure your shopping experience at Oberturm Watches and Jewelry runs smoothly.
As of: 10.02.2024