In the Heart of Aarau

Welcome to our unique store, located in a historic building with state-of-the-art interior design, and a cornerstone of the local scene for a century. Directly opposite stands the majestic, famous Obertorturm of Aarau, filling our atmosphere with history and tradition. We are proud to be a young, dynamic, and forward-thinking team that combines the rich past of our city with innovative ideas.

Our dedicated team combines deep expertise with individually developed industry knowledge. We focus on sustainability and therefore offer a range that includes both exquisite new items and carefully selected vintage treasures. Our selection features a variety of green gems and pre-owned watches that impress not only with their quality but also with their uniqueness.

For our valued customers and community, we offer one of the most extensive selections of engagement and wedding rings, exquisite jewelry, and high-quality watches. Our fair pricing is based on principles of honesty and transparency, and we strive to satisfy every single customer and provide an unforgettable shopping experience.

Our Mission

Our mission is to unite the passion for our products with the complete satisfaction of our customers. When our customers are happy, we have achieved our goal.

Our Vision

With us, standard is never boring. We travel around the globe to discover the latest trends and most exclusive pieces from the world of watches and jewelry and bring them to Aarau. Our goal is to offer a wide range that includes unique items you won’t find on every corner. With our constantly changing assortment, we aim to surprise and delight our customers again and again.